12-point diagnostic
Spot whether the problem is audience, message, proof, channel, or action.
From idea to published.
Bring one real idea. These five stages help you turn it into a piece you can share.
- 00-10
Audit
Find the real constraint before you create. - 10-20
Define
Name one tension your audience already feels. - 20-40
Build
Write the hook, proof, payoff, and next action. - 40-50
Assign
Give the channel one job: reach, trust, conversion, or retention. - 50-60
Gate
Run six checks and ship the smallest version that works.
A look inside the workbook.
Message builder
Complete the smallest useful structure: hook, proof, payoff, and call to action.
Channel job map
Decide what each channel must achieve and which signal to inspect after.
Quality gate
Check clarity, usefulness, specificity, proof, native format, and direction.
For what’s already on your mind.
Start with a client’s question, a lesson from a project, or an idea you haven’t quite found the words for.
Consultants turning judgment into content
Founders explaining complex ideas
Creators tired of publishing without a clear job
Small teams that need one shared review process
When you’re ready to go deeper.
The kit works on its own. These guides go further into the process, distribution, and storytelling.
Before you download
Is it really free?
Yes. It is a complete 12-page PDF, not a teaser or a preview of the paid products.
Do I need specific tools?
No. Print it, write on the PDF, or move your answers into the tool you already use.
What will I receive by email?
You will join LV's newsletter with ideas about strategy, content, and the new internet. Unsubscribe anytime.
Is there a Spanish edition?
Yes. The delivery page includes both editions.
Give your next idea a shape.
Reserve one hour, choose a real idea, and leave with something ready to publish.
