Skip to content

Attention

If people understand fast, they stay. If they feel confused, they leave.

From You Have 30 Seconds

Share on X
From You Have 30 Seconds Read the essay →

More like this

You don't need to explain everything in 30 seconds. You just need them to want the next 30. The question isn't whether you have time. It's what you're spending it on. The problem isn't too much information. The problem is zero filtration. Attention introduces a project. Understanding sustains it.

See all quotables →