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Retention

Keeping users engaged over time

What is Retention?

The ability to keep users, subscribers, or community members active and engaged after their first interaction. Acquiring a user is 5-7x more expensive than retaining one. In DAOs and communities, retention is the difference between a ghost town and a movement.

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Strategy consulting

For growth, positioning, and operating decisions that do not resolve with a template.

Fractional CMO

For teams that need embedded marketing direction, not isolated advice.

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In plain words

"Think of it like keeping guests at a party, not just inviting them."

How it works

Key takeaways

  • Onboard with intention

  • Monitor engagement signals

  • Act before users leave

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Real-world example

A SaaS app onboards users with a 3-day email sequence, tracks weekly logins, and triggers a re-engagement email after 7 days inactive. Keeping users is five times cheaper than finding new ones.

Related terms

LTV (Lifetime Value)

Total revenue a customer brings over time

Churn Rate

Percentage of users who leave

Community Management

Building and nurturing an engaged audience

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