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Churn Rate

Percentage of users who leave

What is Churn Rate?

The percentage of users or subscribers who stop using your product or leaving your community over a given period. A 5% monthly churn means you lose half your audience in 13 months. Track it religiously, it's the silent killer of every project.

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In plain words

"Think of it like a bucket with holes—you’re measuring the leaks."

How it works

Key takeaways

  • Measure monthly, not yearly

  • Benchmark against your industry

  • Every point saved is revenue

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Real-world example

If you have 1,000 subscribers and lose 50 this month, your churn rate is 5%. At that rate, half your audience is gone within a year. Tracking churn monthly lets you plug holes before they sink the ship.

Related terms

Retention

Keeping users engaged over time

LTV (Lifetime Value)

Total revenue a customer brings over time

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