◎ business
Churn Rate
Percentage of users who leave
What is Churn Rate?
The percentage of users or subscribers who stop using your product or leaving your community over a given period. A 5% monthly churn means you lose half your audience in 13 months. Track it religiously, it's the silent killer of every project.
How it works
Key takeaways
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Measure monthly, not yearly
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Benchmark against your industry
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Every point saved is revenue
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Real-world example
If you have 1,000 subscribers and lose 50 this month, your churn rate is 5%. At that rate, half your audience is gone within a year. Tracking churn monthly lets you plug holes before they sink the ship.
