◆ marketing

Conversion

When a visitor completes a desired action

The moment a user completes a target action — signing up, buying, subscribing, downloading. Your conversion rate is the percentage of visitors who convert. Every element on a page should either drive conversion or support it. If it does neither, remove it.

Related terms

CTA (Call To Action)

The prompt that drives user action

Funnel

The journey from awareness to conversion

CTR (Click-Through Rate)

Percentage of people who click after seeing