Conversion
When a visitor completes a desired action
What is Conversion?
The moment a user completes a target action, signing up, buying, subscribing, downloading. Your conversion rate is the percentage of visitors who convert. Every element on a page should either drive conversion or support it. If it does neither, remove it.
How it works
The conversion path from stranger to confirmed action
Key takeaways
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A conversion is any desired action, not just a sale
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Remove one friction point and watch rates climb
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Match the CTA language to the visitor's intent level
Real-world example
A visitor lands on your consulting page, reads the benefits, clicks 'Book a call', fills out the form, and submits. That submission is the conversion. Everything before it existed to make that moment frictionless.
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