◆ marketing
CTR (Click-Through Rate)
Percentage of people who click after seeing
What is CTR (Click-Through Rate)?
The ratio of users who click on a link, ad, or CTA compared to the total number who viewed it. A CTR above 2% is solid for most platforms, above 5% means your hook is working. The single metric I check first for any content campaign.
How it works
CTR = Clicks ÷ Impressions × 100
Key takeaways
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Measures ad relevance, not conversion
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Benchmark varies wildly by channel and industry
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Test headlines and thumbnails first, they move CTR most
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Real-world example
Your Instagram ad reaches 10,000 people and gets 230 clicks. That's a 2.3% CTR. Above 2% is solid for most social ads; above 5% means your hook is genuinely working.
