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Distribution

Ecosystems expand when understanding spreads, not when announcements accumulate.

From Why Most Web3 Content Fails and How to Fix It

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A good article with no distribution is a private note with better formatting. Strong marketing is not about being everywhere. It is about becoming impossible to ignore for the right people. Free doesn't mean worthless. It means the return is delayed and indirect. Independent media is not supplementary. It is part of the infrastructure.

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