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Distribution

A good article with no distribution is a private note with better formatting.

From Agency, Taste, Distribution

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Strong marketing is not about being everywhere. It is about becoming impossible to ignore for the right people. Free doesn't mean worthless. It means the return is delayed and indirect. Independent media is not supplementary. It is part of the infrastructure. Information does not move through ecosystems automatically. It requires people to produce it, interpret it, and distribute it.

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