◎ business
Retainer
Ongoing advisory for a fixed monthly fee
What is Retainer?
A consulting arrangement where a client pays a recurring fee for ongoing access to your expertise. The opposite of one-off calls. Retainers create predictable revenue and deeper client relationships, you're not just solving problems, you're preventing them. In my consulting and CMO tiers, retainers include async support, weekly/biweekly calls, and strategic deliverables.
How it works
Key takeaways
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Define scope clearly
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Predictable income changes everything
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Build in a renewal checkpoint
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Real-world example
A company pays a creator $3,000/month for weekly calls, email support, and two deliverables. The creator gets predictable income; the client gets priority access without negotiating every project.
