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Evergreen Content

Content that stays relevant for months or years

What is Evergreen Content?

Content that remains valuable and searchable long after publication, tutorials, guides, frameworks, and explainers. Unlike news or trending topics that decay in 48 hours, evergreen content compounds traffic over time. It should be 60-70% of your content mix.

How it works

Target 60–70% evergreen

Key takeaways

  • Solve lasting problems

  • Update periodically

  • Target search intent

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Real-world example

A guide on "How to Write a Hook" drives traffic for years. A post about "Best Apps 2024" dies by January. Target 60–70% evergreen in your catalog.

Related terms

SEO (Search Engine Optimization)

Getting found organically on search

Content Strategy

A plan for what, where, and why you create

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