◈ crypto
DeFi
Decentralized Finance
What is DeFi?
Financial services built on blockchain, lending, trading, yield farming, without banks or intermediaries. For marketers, DeFi protocols are some of the most active communities in Web3. Understanding the basics is table stakes for any Web3 consultant.
How it works
Key takeaways
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No intermediaries, you control your funds
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Open 24/7, global, permissionless
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Smart contracts replace traditional agreements
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Real-world example
You lend USDC on Aave. Borrowers pay interest. You earn yield, no middleman, no bank approval.
