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Your feed isn't a window into the world. It's a product.

From Your Feed Is a Product. You're the Raw Material.

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From Your Feed Is a Product. You're the Raw Material. Read the essay →

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If people understand fast, they stay. If they feel confused, they leave. You don't need to explain everything in 30 seconds. You just need them to want the next 30. The question isn't whether you have time. It's what you're spending it on. The problem isn't too much information. The problem is zero filtration.

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